Placard
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Placard

Sell the space you already carry.

Browse spotsHow it worksList a spotFor brands

How Placard works

A self-serve marketplace where anyone can sell physical ad space — and brands can buy exactly the spot they want, with proof before payout.

For creators

  1. 1

    Create a listing

    Name the event, what kind it is, how big it is, and how many people will actually see you — not everyone at a marathon sees one runner.

  2. 2

    Upload photos

    Front, back, sides, details. Good photos sell spots; brands need to see exactly where their logo lands.

  3. 3

    Draw your ad spots

    Drag rectangles on each photo. Give every spot a name, a size hint, and a price. You see what you'll earn on each one before you publish.

  4. 4

    Publish and share

    Post the link. Brands buy straight from the listing page, and each sale shows up on your dashboard as a paid order.

  5. 5

    Deliver and prove

    Print or wrap the logos, do the event, then upload proof photos or video. When the brand approves, your payout is released.

For brands

  1. 1

    Browse or search

    Filter by event type, what the logo is on, location, price and reach. Open a listing to see the mapped spots on real photos.

  2. 2

    Buy the spot

    Hit Buy now and you go straight to checkout. The spot stays on sale until payment clears — clicking Buy now does not reserve it.

  3. 3

    Send your assets

    Upload print-ready logos and placement notes on the order, and message the creator with any questions.

  4. 4

    Approve proof

    After the event the creator uploads proof. Approve it to release payment, or flag an issue if something isn't right.

Pricing

One price, set by the creator

Every spot has a single price. The brand pays exactly that at checkout — nothing added on top — and the spot is sold. No bidding, no haggling, no reservations without money behind them.

Creators see their earnings up front

Placard's service is included in the price. When you set a price, the listing builder shows you exactly what you'll earn on that spot, so there are no surprises at payout.

Available until

Creators set when spots stop being purchasable — by default the end of the event day — so there is always time to print or apply the logos.

Yours when you pay

Clicking Buy now does not reserve the spot. It stays on sale until payment clears. If you leave checkout, anyone else can still buy it.

Why go through Placard

Sponsorship between strangers only works if neither side has to take the other on faith.

Money is held, not handed over

A brand pays at checkout and Placard holds the funds. The creator can see the order is paid, but nothing moves to them until the work is done.

Proof before payout

The creator uploads photos or video of the logo in place. The brand has 7 days to approve or flag an issue; if they do neither, the payout is released automatically so a creator is never left waiting on silence.

Issues get resolved, not ignored

Flagging an issue pauses the payout and tells the creator exactly what's wrong. They can fix it and resubmit, or refund the brand in full. If the two of you can't agree, escalate it and Placard makes the call.

Reviews you can trust

Both sides review each completed deal. Reviews stay sealed until both are in (or 14 days pass), so nobody writes theirs in reaction to the other's. Ratings and completed-deal counts live on every profile.

Ready?

Listing takes a photo and an afternoon. Buying takes a click.

Start as a creatorStart as a brand